This video demonstrates what it means to be called a shokunin or expert craftsman in Japan.  There is a saying, "A master has the ability to make difficult things seem easy."  Kamon Sensei is a fourth generation scroll (kakejiku) maker who's family has been in business 100 years.  You can see from this video how easy he makes it look that he must be a master craftsman or shokunin.  His level of care and seriousness for his art pales in comparison to his level of humility.  This is what it means to be a master.  He does not beat his chest with how great he is but rather how he only hopes to do a good job and continue to improve - this is true humbleness.